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Did you know Amazon has a hidden section devoted to secret sales on its own devices? It's true!
On any given day, the retail giant adds and removes sales from this secret hub on a handful of Echo smart devices, Fire TV video streamers and Kindle e-readers — and the savings are great! If you’re looking to build out a smart home or just want to read mountains of e-books on one device, you need to know about this page.
And Amazon will give you free shipping too. But if you have Amazon Prime, you’ll get so much more — from access to new movies and TV shows, discounts at Whole Foods, exclusive sales and two-day shipping on many, many items. Not yet a member? Let's fix that: You can sign up for a free 30-day trial here. (And even those without Prime get free shipping on orders of $25 or more).
Check out our favorite finds below, and shop the rest of the secret sales on Amazon devices here.
Save 34 percent: Amazon Fire TV 55-inch Omni Series
The Amazon Fire Omni Series TV comes with built-in Fire TV, which lets you connect to your go-to streaming services like Netflix, Prime Video, Disney+ and more. With the included Fire TV Alexa Voice Control, you can even go hands-free and control your entertainment with just the sound of your voice. The entire line is for sale, but the biggest discount is for the 55-inch model. It’s currently on sale for $370, a whopping 34 percent off the original $560.
“This tv is amazing!” said one shopper. “First time for me stepping out from Sony or Samsung. I'm blown away by this tv's picture. The setup was easy... I'm still learning about Alexa but it picks up my voice really well and from a distance... Love this tv!!!”
$370$560 at Amazon
Save 20 percent: Insignia 55-inch Class F50 Series TV
The price of this TV is surprisingly low, but the wow factor is high! The Insignia 4K TV has a crisp picture, vivid colors, and top-notch audio.
"Great new model Fire TV!” said one five-star review. “Voice command remote is easy to operate. Apps are easy to load. The picture is terrific! Price is a little higher since it is a brand new model but it is in line with other models with the same features. Connected to a surround sound theatre system without any hassle. Would definitely buy again!”
$400$500 at Amazon
Save 40 percent: Amazon Fire TV Stick 4K
The Fire TV Stick 4K streaming device is a whopping 40 percent off right now. At a mere $30 it’s the perfect gift-to-self, offering thousands of movies and TV episodes from services like Netflix, Prime Video, Disney+ or Peacock. Plus, it will play music, podcasts or audiobooks. It also elevates the quality of your viewing experience, with an extremely clear picture and provides home theater-level audio. Right now, you'll get a free two-week subscription to Sling TV with the device so you can enjoy even more shows and movies.
Many folks love the Fire TV Stick 4K because of its Alexa Voice Remote, which allows you to search, launch shows and control other smart home devices with an easy voice command. One reviewer, who owns three Fire TV Sticks, including one in a travel trailer, says it’s “opened up a world of possibilities for what to watch.”
$30$50 at Amazon
Save 33 percent: Amazon Fire TV Stick Lite
The Fire TV Stick Lite, which is on sale for $20, or $10 off, at Amazon, couldn’t be easier to use. Simply plug it into one of your TV’s HDMI ports and it’ll search for your home’s Wi-Fi network automatically and wait for you to log in. And like with some other Fire TV stick models, you'll get a free two-week subscription to Sling TV.
Once synced, you’ll have access to hundreds of streaming apps and channels, including Netflix, Hulu, YouTube, Disney+, Prime Video, Peacock, HBO Max, Starz and Showtime. Between that smorgasbord of viewing options and the Fire TV Stick's interactive settings — like pop-up results for actor and director names via IMDb — you might be tempted to ditch cable for good.
"I'm very pleased with the Fire TV Stick Lite," raved a delighted five-star reviewer. "Alexa is installed and using voice commands to change the TV is so wonderful! I can also turn the lights off from my remote control when it's time to watch movies. I love it! Let's see the cable companies let me do that! I figure I'll be saving about $230 per month now, and all for an investment that was less than paying for one month of cable."
$20$30 at Amazon
Save 36 percent: Eero 6 dual-band mesh Wi-Fi 6 router
Want to bump up the WiFi in your home? Now's a great time to nab Amazon's Eero 6 dual-band mesh Wi-Fi 6 router at a discount — just $83 (down from $129). It reaches up to 1,500 square feet at a speed of 900 Mbps, which means no more dropped streaming videos or video conferences.
This router is solid, shoppers say. And it can support more gadgets than you're ever likely to have connected at one time — up to 75 devices at once. It's easy to set up and to add to, and support is available seven days a week.
"Someone randomly mentioned Eero to me, and I thought it was worth a shot," a shopper revealed. "It took me about 45 minutes to install and find the best locations. After installation...my Internet is blazing fast. My only regret is that I didn't buy this years ago."
$83$129 at Amazon
Save 42 percent: Fire TV Cube
Dream of controlling your TV using just your voice? Amazon's Fire TV Cube hands-free streaming device with Alexa can make that dream a reality. It's the only Fire TV device that supports hands-free Alexa commands. It's like an Amazon Echo for your television, with eight microphones at the ready. It can stream from almost any service: Amazon, Hulu, Netflix, etc. It even supports games and other apps. And it's an impressive 42 percent off right now. Plus, you'll get a free two-week subscription to Sling TV.
One five-star fan reports: "Best Fire TV product I've had so far, and I think I've had them all. Super easy to set up... The streaming is working great, no issues at all, and we watch YouTubeTV/ Netflix/ Showtime/ Hulu/YouTube a lot. It's a nice benefit to have Alexa integrated into the Cube, too, asking her to queue up a show via voice or just check the weather."
A traditional Fire TV remote and an ethernet adapter are included, but you'll need an HDMI cable. If you don't have a spare one hanging around, consider nabbing this five-foot HDMI cable for just $5.
$70$120 at Amazon
Save 35 percent: Amazon Echo Show 5 (2nd generation)
The second-generation Echo Show 5, which has more than 36,000 five-star reviews, can control smart home components like lights, security cameras and thermostats — and works with voice commands, via Alexa. You'll also have access to an impressive array of TV shows, podcasts, audiobooks and radio stations, plus weather reports, step-by-step recipes, to-do lists and calendars.
You can video call friends or family members who also have an Echo or Alexa device simply by saying, “Alexa, call Dad.” If you have multiple devices around the house you can use them to call your crew to the dinner table.
“This Echo Show 5 is actually pretty awesome,” said one five-star review. “Music quality is great and WAY better than the Echo Dots (compared to Gen 3 and Gen 4). Live view from my phone's Alexa app doubles this as an indoor security monitoring device (although no motion detection). I like how it notifies you when someone (with account access) is live-viewing and you also have the tangible plastic sliding cover that covers the camera for privacy (colored white so you can easily see when the slide is covering the camera). Overall it's an awesome product and I would definitely pay full price for one when if I decide to get another."
$55$85 at Amazon
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